I saw in the news today that actor who played Mr. Whipple (“Please don’t squeeze the Charmin”) passed away. It got me thinking about great marketing slogans of the past. Think about it – can you name the companies behind these slogans?
“Don’t leave home without it.”
“It keeps going and going and going.”
“We bring good things to life.”
All say something — something about the product, and something about what they are trying to be. That’s what a slogan is all about.
I’m trying to come up with a catchy slogan right now — and it’s like squeezing blood from a stone. Something catchy, short, meaningful, andable to encapsulate a huge concept in less than 10 words. I’d rather write a speech!
If you want to think some more about slogans, check out the chapter “Be the Message” in Words that Work. It will help you drill down to the absolute core message a slogan should be.
