A friend of mine just posted she was single on Facebook. Why I wondered (out loud, or as out loud as sending her a message on Facebook can be). She said it was an official announcement — sort of letting the world know hew new available status.
I think this is the communications genius of Facebook — it’s a vehicle for announcements to your key audience. I am shocked to say I have gotten bigger news than someone has kicked their most recent dating partner to the curb. Babies (oh yes congrats to JK2), engagements, separations, new jobs. Oh and it is the way to offer birthday greetings in the modern world.
The next question is — how do we harness this for targeted campaigns?
